Tips for Starting a Linkedin in Group
Recently VA Partners launched a group on Linkedin called “Sales and Marketing for Canadian Startups”. Linkedin groups have a number of benefits for member such as sharing content and making...
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Twitter Guide for Small Business: A Great Read!
Originally posted on CanuckSEO.com Yes, I know what you’re thinking. You are a small biz owner and you’ve heard that this “Twitter” online service is pretty much anything BUT business….and so why...
View ArticleThe medium may be the message, but the message still applies
Last September, I wrote a blog titled “The Medium is the Message” and how it applies to our social media efforts. As mentioned in my previous blog, McLuhan’s theory was not made for the internet and...
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YWCA Hamilton’s Bridging to Information and Communications Technology program
YWCA Hamilton in partnership with Mohawk College offers the Bridging to Information and Communications Technology program designed to prepare Internationally Educated Professionals (IEPs) for...
View ArticleCopywriting for Your Audience – How to Create Great Content
Having clear copywriting practices is a very important aspect of your marketing strategy. Copywriting is the part of the marketing strategy that is used to by companies to communicate the right...
View ArticleCreate a More Engaging Email Marketing Newsletter
Email newsletters are one of the most commonly used marketing tactics by organizations of all sizes. A highly efficient and scalable marketing tool, its popularity among businesses shows no signs of...
View ArticleThree Important Brand Management Lessons
Managing your brand is of vital important in a world of increasingly commoditized products and services. A well developed brand differentiates your business, communicates your value proposition, and...
View ArticleCan milkshake marketing help your business?
After spending some time cleaning up my desktop recently, I stumbled across an old folder of articles from a marketing strategy class I took while studying at Wilfrid Laurier University. Despite a few...
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Communication – The Key to Success
Bridging the gap between technical and non-technical people can be one of the most difficult challenges facing all of us. This communication gap can be the cause of projects failing, building software...
View Article4 Key Benefits of Content Marketing for Startups
Chances are you’ve probably heard marketers throw around the phrase “content is king”. While the phrase has joined ‘big data’ in the pantheon of overused marketing idioms, it remains true. Content...
View ArticleDo you have any social media Klout?
Who are you most influenced by? The standard response might include your parents, a trusted friend, a wise teacher, or even a religious leader. Of course, these influencers will change throughout your...
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